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PREPARING THE FACE FOR MAKEUP

Begin with these steps before applying any makeup.

Analyze the type and condition of the skin. This will determine the combination of skincare and makeup formulas to use. The condition of your skin changes each day, so make an assessment each morning.

Decide which products will improve the skin’s current condition. That includes determining what weight moisturizer(s) are appropriate and whether an oil-controlling gel, a skin-soothing lotion, or a combination of skincare products is needed. Understanding how various ingredients work and the range of options available to you is important.

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Choose the right foundation formula for the skin type and condition. Options include stick foundation, lightweight tinted moisturizer, denser tinted balm, fuller-coverage liquid foundation, powder, and oil-free formulas.

Select the correct foundation shade for the skin tone. It is important to select the foundation shade first. Select an under-eye concealer one to two tones lighter than the foundation, and determine if a corrector is needed.

Select the perfect shades of powder to ensure that makeup stays fresh looking and lasts for hours. Choose a lighter powder to set concealer and that will double as an eye primer, and a deeper shade that works with the foundation tone. Test the color of the powder on the skin after applying
foundation.

CONCEALERS & CORRECTORS

Correctors brighten the darkest areas under your eyes, allowing concealers to both lighten and blend. Concealers should blend into your skin, lightening dark circles and instantly making you look better.

Concealers are the secret of the universe.

While concealers are available that cover tattoos, spots, blemishes, scars, redness, and bruises, most people use a concealer to lighten dark circles under the eyes. Different concealers and correctors are formulated for each specific use. Pick a concealer and, when needed, a corrector designed for each of your problem areas. Under-eye concealers are not formulated for use on blemishes or areas of redness. They are creamier in consistency and lighter than the skin tone. Using under-eye concealer on areas of redness will only highlight the imperfections. Yellow-toned foundation that matches the skin tone is the best way to adequately cover blemishes, scars, and tattoos.

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The application of under-eye concealer is the most important step in any makeup routine. Concealer is the one product that, when chosen and applied correctly, can instantly lift and brighten the face. Choose a color one to two shades lighter than the foundation. The skin under the eye is very thin, so the blue of the fine veins just under the surface tend to show through. A light yellow-toned concealer masks this blue discoloration and brightens the skin. For those with alabaster skin, a porcelain-toned concealer will work. Sometimes a stick foundation one or two shades lighter than the face can serve as an under-eye concealer for those who need very little coverage.

Correctors are available for extreme under-eye darkness. When a regular concealer cannot fully lighten the under-eye area, a peach or pink corrector is used to counter the purple or green tone. A regular yellow-toned concealer is usually lightly layered over the corrector to lighten the under-eye area. Occasionally, those with extremely deep purple or green coloration under the eye will not need the layer of regular concealer.

Tips

Some women need between two and four colors that can be mixed and blended to accommodate changes in skin tone under the eye, which can vary with the time of day, amount of rest, and hormones. Sometimes a corrector is enough to solve the under-eye problem. Rules should be followed, but there should be flexibility for what works where. Sometimes something as bold as a bright pink or peach cream blush will work for very intense darkness.

FOUNDATION

Beauty starts with great skin. The right foundation will make you look like you’re not wearing any foundation at all. You’ll just have even-toned, great-looking skin.

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The reason we wear foundation is to even out our skin tone and texture. When applied correctly, the result is skin that looks clear and smooth. But, what is most important is that the skin look better than it did without foundation.

Some women shy away from foundation because they associate it with thick pancake makeup that sometimes looks like a mask. But even the strongest makeup should have a natural-looking base.

Formula

Foundations are available in many different formulas. Choose one that is right for your skin and style and has a consistency you like to use. Use the following guidelines to choose your formula.

TINTED MOISTURIZER

For normal/normal-to-dry skin. Gives a sheer, light-weight coverage and is an alternative to foundation. Provides a totally natural look. Great for weekends.

TINTED FACE BALM

For extra-dry skin. Provides sheer coverage. Intensively hydrates and gives skin a dewy finish. Balm actually plumps the skin and reduces the appearance of fine lines.

STICK FOUNDATION

For all skin types except oily. Provides easy spot coverage and is also buildable for medium to full coverage. Best foundation for photography.

LIQUID FOUNDATION

For dry to extra-dry skin. Hydrates and smoothes, providing medium to full coverage.

MOISTURIZING COMPACT

For dry to extra-dry skin. Hydrating formulas provide medium to full coverage.

WHIPPED FOUNDATION

For combination skin and great for skin with texture. Balances the skin by hydrating dry areas and absorbing oil in the T-zone. Provides medium to full coverage.

OIL-FREE LIQUID FOUNDATION

For oily skin. For combination skin in the summer. Absorbs oil and smoothes while providing light to medium coverage.

OIL-FREE CREAM FOUNDATION

For normal-to-oily skin. Absorbs oil, providing medium to full coverage. A good choice to cover acne and large pores.

OIL-FREE POWDER COMPACT

For oily skin. Provides medium to full coverage. Because of the portable packaging, compact foundations are great for touch-ups.

MINERAL POWDERS

Suggested for very oily skin. (Be careful when choosing color. Oily skin can change color of powders, and they may appear dry and pasty.)

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